MBS/Vox (mind, body, spirit, and voice) is a research consultancy that specializes in "reality-based" approaches to marketing insight based on dialogue between physicians and patients, patients and patients, physicians and physicians, and other healthcare interactions.

MBS/Vox is a collaboration between social scientists from leading-edge academic centers and strategic marketers experienced in creating and managing healthcare brands.

MBS/Vox focuses on capturing and analyzing "the moment of truth", be it analyses of videotaped physician-patient conversations in the exam room, ethnographic observations of the office or home, in-depth interviews of who the patient or provider is (as well as what motivates them), or online peer-to-peer interactions.

Studies are IRB approved and all work is HIPAA compliant. We have used this data to achieve multiple goals, including: strategic branding and marketing; launch positioning; message testing; conference presentations and refereed publications; content for advisory board meetings; communication training; and CME.